Carrefour and Noa, a new pet care brand launched in January 2019 by InVivo Retail, have just unveiled a brand-new concept at the Saint-Brice-sous-Forêt hypermarket just north of Paris. Having soft-opened on 13 July, the area features a comprehensive selection of original products for dogs and cats. The pet care market is undergoing rapid change: pet owners are increasingly invested in the health and well-being of their four-legged friends and are on the lookout for personalised advice and support. In a bid to address these new expectations, Noa has set up within the Saint-Brice-sous-Forêt Carrefour store to offer people advice and share its expertise with them – as well as selling a range of specialist products.