What exactly is the food blockchain?
Blockchain is a technology used to digitally store and send secure, tamperproof information. It is a database which contains a record of all data exchanged between its users (producers, processors and distributors) since it was created. When applied to the food sector, blockchain technology can be used to store information about a given product: where it comes from, where it was reared or the methods used to produce it. It guarantees consumers complete transparency regarding the channels through which products have passed.
Why do we need to take action?
Consumers always want more transparency and assurances regarding the products that they purchase. Both producers and retailers need to forge relationships based on trust with consumers. The food blockchain meets this customer requirement. By scanning the QR code on a product's label, consumers can access transparent information about it on their smartphone.