Consumption habits change over time. In response to new needs, Carrefour adapts its <strong>non-food offering</strong> by focusing on the areas that appeal most to its customers: childcare, household, textiles, seasonal.
And to address new modes of consumption, Carrefour is stepping up its omnichannel strategy, drawing on its subsidiaries such as rueducommerce, France’s non-food e-commerce leader.
We also have innovative partnerships with specialist players such as Fnac-Darty. This strategic alliance enables us to jointly negotiate the purchasing conditions for electronic and household appliances for the general public in a context of ever increasing competitiveness.