* We savour relationships
Our new brand tagline
The story

For nearly sixty years, as towns have developed all over the world, we have profoundly changed people’s lifestyles by improving their access to consumer goods.

We believe that every individual should have the freedom to choose food that reflects his or her personal requirements, habits, mindsets and schedule. We have tirelessly innovated by diversifying our store formats, distribution channels, products and services to support the emergence and growth of new trends.

Step by step, we have built an exemplary distribution model: that of the world’s number one food retailer.


By savouring our relationships,
we nurture wellbeing for all.
The film
Our history
From inventing hypermarkets to multi-format stores,
from Carrefour Quality Lines to e-commerce solutions…
we have continuously striven to bring affordability
and well-being to within everyone's reach.
> Roll over the dates to learn more <
1963
A car park, low prices and “everything under one roof”: Carrefour invents the hypermarket concept in Sainte-Geneviève-des-Bois.The start of an extraordinary adventure.
1973
Carrefour establishes a foothold on the world stage, first with a hypermarket in Spain, and then with another in Brazil in 1975. The conquest is under way.
1976
Carrefour reinvents retail, selling its own products: “unbranded goods”. They make products even more affordable, guaranteeing high quality standards. Unbeatable value for money.
1981
Launch of the PASS card – both a credit card and a means of developing customer loyalty, providing them with new advantages. A runaway success.
1992
Carrefour introduces organic products to mass merchandising with the Boule Bio organic loaf. During the course the 1990s, Carrefour becomes the standard bearer for high-quality fresh products.
1992
Introduction of the Carrefour Quality Lines – a revolution for both customers and producers: fair prices for both parties, tasty, healthy products from controlled sources, made without damaging the environment.
1995
Opening of the 1st hypermarket in China.
1996
Creation of the Reflets de France brand, featuring products inextricably intertwined with the regions in France from which they hail. Other brands follow, showcasing local gastronomic heritages, such as Terre d’Italia and De Nuestra Tierra.
1999
Carrefour merges with Promodès, bringing together all of the retail and convenience store professions with hypermarkets. A decisive step along the path towards the multi-format model that is in use today.
2001
Carrefour launches ooshop.com to meet changing consumer trends, including, for example, more than 1000 fresh products in its "online supermarket" catalogue.
2004
Signature of the Diversity Charter, evidencing Carrefour's proactive policy in relation to inclusion and responsibility.
2015
Acquisition of Rue du Commerce, a major asset to complete the Group's multi-channel offering. As an online store, Carrefour is always as close as possible to its customers.
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In everyday life
CSR policy, relations with our customers,
our suppliers, our producers and our employees:
in all the countries in which we operate, our initiatives have already been inspired by the respect we have for other people.
Here are a few examples.
1
Savouring relationships with people means taking action to ensure the well-being and development of our employees.
It's a commitment to promote diversity and equal opportunities. All of our stores in Brazil, for example, employ people with disabilities. Every year, 50% of the Group's new managers have risen up through the ranks by means of internal promotion.
2
Savouring relationships with other people means catering to everyone's wishes and predicting our customers' needs and habits.
It means offering as wide a choice of formats as possible – convenience stores, supermarkets, hypermarkets, cash & carry stores and e-commerce solutions. It also means diversifying our offerings and services to cater to new trends – such as increasing the availability of mobile payment options or providing in-store restaurant services, or by launching Carrefour Veggie or C-zam – a current account that anyone can open with no commitment.
3
Savouring relationships with people means maintaining special relationships with our partners.
Through our Carrefour Quality Lines, obviously, which bind us to more than 20,000 producers throughout the world. For the third year in a row, more than 5000 SMEs across the world will be taking part in Carrefour's Major Supplier Challenge…
4
Savouring relationships with people means playing a part in regional development.
70% of the food products sold in our stores come from local suppliers As the leading private employer in France, Carrefour mainly hires local people living near its stores.
5
Savouring relationships with people means acting responsibly.
Our environmental performance is driven by highly ambitious targets. Since 2010, our CO2 emissions have fallen by 24.7%, the aim being to reduce them by 40% between now and 2025. We already recycle more than 71% of our waste: we want to recycle all of our waste by 2025. Everywhere we operate, we implement actions to protect the planet's biodiversity – by encouraging the bee-keeping or taking action to ensure responsible fishing, etc.