Sustainable beef in Brazil
In certain regions, such as Amazonia in particular, beef production contributes to deforestation.
In 2016, Carrefour announced that it was going to monitor 100% of beef distributed in Brazil by geo-referencing it. Starting in 2017, satellite surveillance of plots of land used for livestock farming starting will reduce the risk of the Amazonian forest being destroyed or of damage to the planet's biodiversity. It will also prevent indigenous lands from being used.
In 2014, Carrefour began encouraging its suppliers to implement means of tracking their supplies of beef in Brazil. Carrefour has worked closely alongside suppliers, NGOs, beef cattle farmers and the government on developing ways of tracking animals.
In 2013, Carrefour in Brazil was the first retailer to offer meat products certified by the Rainforest Alliance.
This certification covers the entire production chain and includes criteria for sustainable agriculture, methane emissions offsetting, respect for worker’s rights and well-being, protection of ecosystems and water conservation. It also involves complete traceability of products and systematic food safety inspections along the whole length of the chain.
Since 2009, Carrefour Brazil has been part of the working group on sustainable beef (Grupo de trabalho da pecuaria sustentavel – GTPS), which aims to create a responsible beef supply chain.
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