France
07/24/2018

Discover the Bio Experience – a new section at the Chambourcy hypermarket

On Monday 9 July, the Chambourcy hypermarket unveiled a new area entirely dedicated to organic products so that our customers can experience the "Bio Experience".

With its new Bio Experience section, Carrefour hopes to bring organic products to within everyone's reach, helping our customers to switch to healthier, more local and more responsible consumer habits. Over the 550 m² of the Bio Experience, customers can browse six areas dedicated to organic products:  an improved bulk products area with grocery products, cereals, oils and household maintenance products, such as washing powder and soap; an expanded selection of local products; seasonal vegetables sold in bulk; a non-food section for cooking and gardening; a self-service fresh and traditional organic products section, together with an area for educational and themed events. 

The Bio Experience area has its own recognisable visual identity designed to showcase local and seasonal products on the shelves, as well as our Carrefour Bio brand and our Carrefour Quality Line products. More than 3800 products are on sale in this new area, and our aim in creating it is to take the lead in broadening access to organic products.

 

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