Carrefour and WWF Romania join forces to protect 21,000 hectares of forests


Bucharest, June 28th: Carrefour Group and WWF Romania announce the beginning of a three-year strategic partnership that aims to protect 21,000 ha of forests and promote responsible consumption and a sustainable lifestyle among Carrefour customers, employees and suppliers.

The Partnership, which will continue until the end of 2019, has an added educational component, with awareness-raising actions aimed at consumers, as well as Carrefour employees and suppliers. WWF Romania will make its expertise available in order to ensure the best experience.

During the three-year partnership, a total of 21,000 hectares of forest will be evaluated, with the aim of identifying virgin forests and then obtaining protected status for them. Virgin forests are the last forest ecosystems where nature remains in its pure form, without being significantly impacted by human intervention. Virgin forests shelter trees of all ages and, under the crowns of the giants aged over 500 years, more than 10,000 species of wild life, from unicellular organisms, mushrooms, plants, insects to familiar animals such as boars, stags, chamois, wolves, lynxes, owls, brown bears, all in a close natural ecosystem. If virgin forests disappear, a natural evolution of several thousands of years will be lost. Not only will we lose the living lesson preserved in nature’s laboratories, but also part of the cultural identity of local communities in Romania.

Forests, along with water streams and wildlife, are the main priorities of WWF Romania. In order to protect forests, in 2012, WWF created the legal framework to protect virgin forests by a ministerial order setting out identification criteria for these forests. Between 2013 and 2016, over 100,000 ha of potential virgin forests were evaluated. In 2016, the National Virgin Forest Catalogue was created as the last step necessary to guarantee the protection of these forests. Over the last 5 years, WWF has identified 30,000 ha of virgin forests of which 9,200 hectares have already been accepted into the Catalogue.

At the same time, Carrefour maintained a continuous long-term commitment to developing a sustainable business, addressing several action lines: protecting the environment through recycling activities and afforestation sessions, saving energy, preserving biodiversity – by encouraging responsible consumption, optimising transport and reducing carbon dioxide emissions.

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