Act for Food, a world program of concrete initiatives for better eating
The Carrefour Group has launched Act for Food, a world program of concrete initiatives to help its customers and employees eat better – wherever they are – at affordable prices. The program is in line with the transformation plan unveiled by Alexandre Bompard, and with the group's aim of becoming the world leader in the food transition for all.
At a time when food safety, product origin and relationships with the agricultural sector have all become key issues, Carrefour has embarked on a series of initiatives to transform its model at a global level so as to tackle these new food challenges and meet consumers' new expectations.
With the launch of Act for Food, Carrefour is stepping up the pace on the food transition. This global program is concrete evidence of the retailer's short- and medium-term commitment to improving food quality throughout the world.
It will be implemented in France via the following nine commitments:
- Guarantee 100% French organic for its fresh products under the Carrefour Bio brand
- Ban 100 controversial substances from all Carrefour food products
- Reduce or completely end the use of chemical pesticides with its plant product lines
- Reduce or completely end the use of antibiotics in livestock farming
- Guarantee transparency in relation to product traceability using blockchain technology
- Feed the livestock used for its product lines on GMO-free animal feeds
- Double the number of products in its vegetarian range
- Promote biodiversity by selling fruit and vegetables grown from farmers' seeds
- Guarantee a selection of fish sourced using responsible fishing methods and aquaculture
These commitments will be implemented internationally, adapted to meet each country's specific requirements.
To support this ambitious program, Carrefour has set up a website for the general public which can be reached via www.carrefour.fr or directly at www.actforfood.fr.
It is open to everyone and details all of the forthcoming initiatives and commitments.
The site is structured into three sections: "our actions", "why take action", and "let's act together". It also includes an interactive section so that consumers can vote for one of two projects that they would like to see implemented. It is to be implemented in each of the group's 10 integrated countries and adapted to cater to each one's specific features.
Through this scalable website, Carrefour can educate people transparently about a long-term change, and would like to use it to support consumers in their food choices.
June 6th to 9th, Carrefour Brasil took part in the 14th edition of the...Read more
● Carrefour is the first retailer partnering with Google in France on...Read more