Colombia
Colombia : Partnership with micro-entrepreneurs
The mission of “Corporación Emprendedores Colombia” is to train and assist those setting up and running small businesses to attain their economic and managerial objectives.
This project aims to provide training and technical assistance, using a methodology developed by CEC, to prepare micro-entrepreneurs to be able to sell their produce to major retail outlets.
To develop this methodology, the commercial staff at Carrefour Colombia have used their skills and knowledge at all levels of development, including marketing, logistics, finance, production capacity, environmental management, industrial safety, advertising, and after-sales service.
The micro-entrepreneurs supported will be able to become economic partners of Carrefour, thus reinforcing an existing and ongoing partnership between Carrefour Colombia and the local communities in 8 towns where Carrefour is present (Riohacha, Pasto, Villavicencio, Neiva, Santa Marta, Girardot, Popayan and Pereira).
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Professional integration |
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Colombia |
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2010-2011 |
- 400
micro-entrepreneurs
- 8
towns where Carrefour is present
- 50 000€
donation of the Foundation
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