France
France : Micro-franchising as a way out of social exclusion
Carrefour Foundation and ADIE Microfranchise Solidaire are working together to help the unemployed set up their own small businesses.
ADIE, (Association pour le Droit à l’Initiative Economique) is one of the pioneers of microcredit and has become the leading operator in France since it was set up in 1989. ADIE Microfranchise Solidaire (AMS) is an offshoot, set up in 2009, with the aim of developing a new and cost-effective model for economic organisation in order to facilitate access to self-employment for young people and those with few or no qualifications.
Many people, especially if they are young, cannot easily set up their own business because they lack a viable project or idea. Similarly, many micro-entrepreneurs do not earn enough from their activity, despite having real business acumen. However, there is a significant market for services linked to micro-activities that are part of the growth of sustainable development and quality local services in France. Many of these activities do not need special qualifications and can be reproduced on a large scale across France in the form of franchises, such as car washing without water, or deliveries by tricycle.
Classic franchises do exist and are spreading, with a doubling in the number of networks over the past ten years, and have seen regular growth of 8 to 10% for the past four years. Nevertheless, their cost puts them out of reach for micro-entrepreneurs.
In order to respond to this need, Carrefour Foundation decided to provide a grant of 80,000 euros to AMS in 2011 for a “test phase” on 7 networks, which will enable them to assess the economic viability of social micro-franchises. In the long term, this project could enable some 5,000 to 10,000 poorly qualified people to enter the jobs market.
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Professional integration |
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France |
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2010-2011 |
- 7
types of micro franchises
- 80 000 €
donation of the Carrefour Foundation
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