The “Halle de Clichy” opens – the first laboratory store
In Paris, Carrefour is testing a new convenience store format that features a wide selection of traditional fresh produce, digital services and a food services area.
The new "Halle de Clichy" is part of the same family as the Carrefour City store. Carrefour is breaking new ground in Avenue de Clichy (Paris’ XVIIth arrondissement) by launching a laboratory store to provide its customers with better support as they embark on the food transition. This unique Carrefour City features just over half the normal assortment of fast-moving consumer goods, selling a bolstered range of traditional products over its 371 m², as well as offering a rich selection of digital services and a food services area.
The Halle de Clichy is designed to showcase the food transition. It has 1200 fresh products – a quarter of which are 100% organic and Carrefour Quality Line products –, a loose fruit and vegetable stand, a grocery table and a loose dried fruit distributor. Customers also get a fully-fledged market, with a fishmonger, a butcher’s-cooked meats section and a cheese-dairy section. The sales staff have been trained to give cooking advice so customers can choose the best from the fresh produce available (Carrefour Quality Line, Reflets de France, Red Label, Organic, etc.).
10,000 additional products available via click & collect
To make up for the smaller-than-usual selection of fast-moving consumer goods (4500 products instead of the 8000 that a traditional Carrefour City store usually stocks), the Halle de Clichy has a pedestrian Drive pick-up point with the option to access more than 15,000 products online at hypermarket prices, all available with free delivery. It has a number of other digital solutions to make the lives of people living locally easier, such as a parcel pick-up point and home delivery. As well as traditional checkouts, self-service ones have also been installed for increased comfort and time savings.
Finally, the store has a special area for everyday meals and a restaurant area that can seat 18 people. At any time of day, customers can enjoy a gourmet break with sandwiches, salads, quiches or hot or cold dishes, all prepared on-site and made from CQL and Reflets de France products. The store also has a section for ready-to-eat meals that can either be heated up or cooked, and which include "Quitoque" dishes in particular.
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