France
12/05/2012

Opening of the 1000th convenience store

1000th convenience store opens in the Pyrénées Atlantiques region!

Having now extended its local coverage across the whole country, on Tuesday 4 December Carrefour opened its 1000th convenience store in France under the Carrefour Contact banner in Poey-de-Lescar (Pyrénées-Atlantiques).

Carrefour’s convenience stores are usually located in the heart of urban areas or at the entrances to small towns and villages. They offer a wide selection of national brand and Carrefour own-brand fresh produce and groceries at reasonable prices and a range of extra non-food products. They also boast a number of other features, such as long opening hours.

“Reaching such a milestone with the 1000th Carrefour convenience store is evidence of just how successful our concepts are. Concepts that provide our customers - whose chief concerns are saving time and better managing their budget - with a real solution”, says Gérard Dorey, Carrefour Convenience’s Executive Director. And I’m delighted that this new store is being opened in Poey-de-Lescar, a small village in the Pyrénées Atlantique region, because it is proof of just how well-established we are outside the capital and of how much we contribute to local business”.

Carrefour Contact, the new everyday store for the people of Poey-de-Lescar.

Located just at the entrance of this small village, Poey-de-Lescar’s Carrefour Contact store has been designed to meet the day-to-day requirements of the local population. It has a wide selection of fresh products, a butcher’s section and a range of groceries – everything people need to prepare their meals or for any emergency purchases. Open from 8 AM to 8 PM, Monday to Saturday, and from 9 AM on Sundays, the store also features the richness of Carrefour’s own-brand product range. Furthermore, it is a member of the same loyalty programme that customers can take advantage of in all the other banners that make up the Group.
With a total sales area of 670 m², the Poey-de-Lescar Carrefour Contact store, based at 3 rue Principale, opened its doors on 5 December 2012, creating 8 new jobs in the process.

Poey-de-Lescar’s baker behind the project

Monsieur Marin - Poey-de-Lescar’s local baker who is renowned for his expertise and his use of traditional baking methods - wanted to give people living in the commune access to a range of high-quality products in addition to the more traditional products that he sells. In order to do this, he decided to build premises adjoining his bakery in order to accommodate a major retailer’s convenience store, thus meeting the requirements of the population and generating a true local business dynamic. Monsieur Marin eventually decided to set up a Carrefour Contact store. And as evidence of the synergy that exists between the two retailers, the baker supplies the Carrefour Contact store with his excellent bread.

 

Download the press release of the 12 05 2012 (pdf 441.87 KB)

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