Food Law: Carrefour is taking action to defend the purchasing power of French consumers so they can eat well without paying more
As the first provisions of the Food Law come into effect on 1st February 2019, Carrefour is launching two campaigns in its stores – as well as on carrefour.fr – designed to boost the purchasing power of French consumers. Both these initiatives build on the commitments made by Alexandre Bompard: develop a leading omnichannel ecosystem, so people can eat better at affordable prices.
Two alternatives launched with the Carrefour loyalty programme
The "Major Brand Bonus" Campaign
Starting on 1st February, when customers pay for their shopping at the tills, Carrefour will automatically credit their loyalty cards with a discount, so they can save up to €1.50 on 200 major national-brand products.
Many of these major-brand products are products whose prices will be directly affected by the Food Law. This way, the purchasing power of Carrefour's loyal customers will not be diminished when they purchase any of these everyday products. To help its customers get to grips with this new scheme, the total amount credited will be directly on display in stores, as well as on the Carrefour website.
“Loyalty Bonuses”– a 10% loyalty discount on 10,000 Carrefour-brand products
On 11th February, Carrefour will launch the Loyalty Bonuses scheme – a new digital component of its loyalty programme. Carrefour will apply a 10% reduction to its customers' loyalty cards when they purchase an eligible Carrefour product. To take advantage of this scheme, interested customers will need to register on the carrefour.fr website or via the Carrefour mobile app, and then choose the "loyalty bonuses" that they want. In total, this discount will apply to more than 10,000 products and will be available every day, with no minimum purchase.
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