Focus on dietery trends in Poland
Food spending remains high in Polish people's budgets:
- Although the share of spending on food fell by 15% between 2009 and 2014, in 2014, it still accounted for 16.6% of total household spending – significantly higher than the European average (12%).
- Traditionally, people in Poland have five meals a day: a first breakfast in the morning (often savoury), followed by a second mid-morning, often on the fly, then a copious "dinner" at around 2 PM, a snack at around 5 PM, and then supper in the evening. Traditional Polish cuisine has its roots in Slav traditions and is copious with the emphasis on cream and eggs, also featuring meat, cabbage, cooked meats, soups, mushrooms, berries, pickles, etc.
- The total share of spending on alcohol and tobacco fell between 2009 and 2014, falling from 8.1% to 6.7%. But it is still higher than the European average (3.72%).
A fondness for local cuisine
The importance of place of origin:
- Polish people are fond of regional products: in 2015, 94.6% said that they had purchased regional foodstuffs, 11.9% said that they purchased these products often, and 29.9% said that they purchased them relatively often. 67.9% of consumers have selected local foodstuffs, since they were"rooted in the history of their native regions and formed the basis of their local diet". Furthermore, 81.5% of Polish consumers are prepared to spend more money on traditional products.
A healthier diet
- Polish people are increasingly concerned with their health: in 1993, only 58% of Polish people said that they took care of their health, as opposed to 81% in 2012 and 85% in 2016 .
Between 2010 and 2014, the share of consumers who said that they tried to control how much they ate increased from 43% to 49%.
- "Healthy and eating better" foodstuffs are proving highly successful in Poland – it is the biggest market in Eastern Europe; sales of these products saw an average increase of 3.91% between 2010 and 2015, and may well see annual growth of 5.61% for the period 2016-2020 (Euromonitor)
- Organic products are seen as expensive by 82.1% of consumers, but of high quality; Polish people see them as healthier (80.3%), less damaging to the environment (78.5%), and more reliable (72.4%). Sales of these products saw an average increase of 7.84% for the period 2010-2015 and do not look set to fall between now and 2020.
Sales of practical products are on the increase, but nevertheless remain less popular than elsewhere in Europe
- Ever faster lifestyles are pushing Polish people to look towards "facilitator products": according to Mintel data, of a total of 9770 products, 24% claimed to belong to the "practical product" category. The three most frequent claims were time and speed (721 products), ease-of-use (683 products) and practical packaging (588 products)
- Although per capita consumption of pre-prepared dishes has seen a steady increase, it is not comparable with standards in Western European countries. It currently stands at 7.3 kg/year, significantly lower than France (16 kg/year), Germany (12.1 kg/year) and the Czech Republic (10.4 kg/year) .
Sources: Euromonitor, Bryla, OECD, CIA World Factbook, PMR, Mintel
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