Carrefour’s Food & Retail Lab at Viva Technology
More than 50 start-ups to pitch alongside the 10 countries in which the leading food retailer operates as part of an original open-innovation initiative
For the second year in a row, Carrefour is the exclusive partner of the "Food & Retail" Lab at the Viva Technology show, which will be bringing together major companies and start-ups from all over the world on 15, 16 and 17 June at the Porte de Versailles exhibition centre in Paris.
Six challenges to do with food retail
How do we create positive experiences to bring people healthier living through food? What are the new trends in food that could become the mainstays on tomorrow’s tables? How can you transform your kitchen into a "smart kitchen"? How much can new technologies change the game in the global food supply chain? How can we implement alternative farming methods to increase agricultural output and make local food production mainstream? How can we improve the in-store customer experience?
International experts on-site and available through duplex communication facilities in 10 countries
Throughout the three days of the show, the 54 start-ups invited by Carrefour and Viva Technology attendees will be able to talk with experts from all of the countries in which Carrefour operates – both on-site and through duplex communication. Attendees will make significant numbers of new contacts and can network, stimulating creativity and increasing opportunities for collaboration.
Detailed schedule below
Open innovation in all of the sectors in which Carrefour operates
Carrefour is committed to doing its job well and working with the most innovative communities. It helps start-ups by giving them the financial and human resources they need to develop their potential – and taking them along as it leads the market. With the start-ups, Carrefour co-creates and innovates from upstream to downstream in all of its sectors – drawing on the various formats of its 11,935 stores and the 1.3 million visitors who visit its website every day – in order to optimise the multi-channel routes that its customers can take.
Face-to-face with innovation at Carrefour's Food & Retail Lab
Nine pitch sessions and tripartite panels
On 15, 16 and 17 June at Carrefour's Food & Retail Lab, 54 selected start-ups will unveil their projects during 9 pitch sessions in the following areas: Smart Food, In-Store, New services, Supply Chain, Artificial Intelligence, Ad Tech, B2B2C, Data and Positive Impact. The nine winning pitches will all be invited back for the finals this coming September.
For each one, a tripartite panel will select a winning start-up company in its category. Panels will be made up of a Carrefour expert from one of the Group's countries, a Carrefour France expert and one of the Group's partners, which include the BPI, Paris&Co, Raise, Partech, and Plug&Play.
The Lab: a forum for discussion, an ideas factory and a virtual showroom
Visitors get to find out about Carrefour's multi-local and multi-channel approach in a central concourse and via a giant panoramic screen.
- From "pitch boxes", start-ups will give live presentations of their projects to employees from Carrefour's various different countries: China, Taiwan, Brazil, Argentina, Spain, Italy, Belgium, Poland and Romania;
- In the “creative zone”, start-ups will be able to develop their projects in real-time with Carrefour's designers;
- The general public can enjoy an immersive 4D experience in the "transporter boxes" with the help of VR technology right in the heart of the main invited start-ups' universe.
Transporter Box Pitch box
A packed schedule over three days!
Over the course of the three days, Carrefour and its guest speakers will be holding “Inspirational coffee sessions”, with contributions from Uzbek & Rica, The Family, Snips and others!
There will also be “Talk Inno” sessions with Carrefour's experts. Carrefour will use these 15-minute sessions to talk to visitors about the innovative services and products it has recently launched: The home “Express delivery" service / “Pikit”, the small scanner for scanning products at home and then ordering them on Carrefour Drive / “Panier cuistot” (Cook's basket): meal boxes / recipes for cooking at home with fresh products / affordable “C-zam” – the first self-service current account that anyone can open, and which is not subject to income conditions.
On Thursdays and Saturdays, Carrefour will be opening up its area as part of the “Free pitches” for the start-ups based in Viva Technology's other Labs. And finally, “Happy hour” will close these Lab days in partnership with digital jukebox Tracktl.
*Carrefour at VIVA TECHNOLOGY PARIS, conference programme schedule
– 15 June at 3:55 PM, How Tech can improve contact with your clients? in the presence of Anne Laure Klein, Strategy Director for the Carrefour Group and Anna Maria Gil Fuster, Project Innovation Manager at Carrefour Spain.
– 16 June at 2:55 PM, Is Tech changing our relationship with food? in the presence of Arnault Gournac – Innovation Director for Carrefour France.
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