Brazil
06/12/2018

Carrefour takes part in Bio Brazil Fair and reinforces its strategy to lead the organic and healthy food movement in retail

BELOW

June 6th to 9th, Carrefour Brasil took part in the 14th edition of the Bio Brazil Fair, the largest organic product trade show in Latin America, in Sao Paulo. The occasion to present its initiatives and its plans to expand the supply and consumption of healthy and organic food in Brazil. The company was the only retail network to exhibit at the show, at a stand prepared to welcome potential suppliers from the organic segment, industry partners and visitors in general. 

The Carrefour Group believes that retail is an agent of transformation and awareness about the importance of healthy and sustainable food with its customers, partners and employees. Aligned with this objective, earlier this year the company unveiled its new global plan - Carrefour 2022 - one of the main goals of which is to lead the "food transition" - a movement to expand the supply of quality food at a fair price, to revitalize the Carrefour brand's own product range with a focus on healthiness, and to actively contribute to the supply of local and organic products.

The 14th edition of the Bio Brazil Fair, the largest organic product trade show in Latin America, brings together farmers, companies, government projects, suppliers of inputs and technology, certifiers and consultants. The event, which takes place simultaneously with Naturaltech, a healthy food, supplement, natural product and healthy living trade show, will be visited by over 25,000 people, who will have the opportunity over the four days to see about 1,500 organic product launches by over 400 exhibitors, including companies and farmers.

The Carrefour Brasil Group is carrying out a series of actions and is involved in projects aligned with the Carrefour 2022 plan:
> Carrefour's Own Brand
> Traceability and monitoring of pesticides
> Livestock farming: monitoring the chain and product range 

 

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