Carrefour launches the largest national support program for bio
The Romanian bio never stops growing. Carrefour Romania has launched the largest national program ever seen in Romania to develop bio sector. The program includes 3 sections : long term support to local producers to convert their farm to bio standards, build a coalition of stakeholders for the development of sustainable organic agriculture, and engage media and influencers to promote the benefits of bio for Romania (for consumers, farmers, communities and economy).
Carrefour Romania continues to promote initiatives for the development of sustainable agriculture, having as objectives both providing direct support to Romanian farmers and immediate consumer satisfaction. The conversion program is a long-term commitment (5 years) open to any Romanian farmers who wants to get bio certification, through which Carrefour will provide direct support during the whole process.
An online platform for application
The strategy behind the program is to make it easier for producers to have access to organic certification bodies, to support them in their relations with the local authorities and to help them to get access to public financing – both national and European funds – in partnership with in charge ministries. Romanian producers wishing to switch to organic farming can apply within the program both in the Carrefour hypermarkets and on the online platform developed specifically.
In the same time, Carrefour Romania has started the 360 communication of « Together we grow bio Romania » in stores, outdoor media, Carrefour logistic fleet, online, social media, plus the engagement of a large community of popular influencers. This also gave the good context to promote Carrefour bio products form Romanian producers, and the other related proofs from Act for Food (fresh of Romanian origin, Carrefour Quality Lines…).
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