Carrefour Easy – a fast-growing convenience banner in China
With 9 new Carrefour Easy stores since the start of the year, Carrefour China is moving forward with its multi-format, omni-channel growth.
While it continues to operate its hypermarkets and roll out its e-commerce business, Carrefour is continuing to expand its Carrefour Easy convenience banner in China.
With sales areas that range from 100 to 250 m², Carrefour Easy is a unique store format in China. Inaugurated in 2015, the banner now counts around thirty or so stores in Shanghai and a first store in Wuxi (in the coastal province of Jiangsu).
The most recent openings attracted high numbers of people – all of whom were curious to learn more about a new shopping experience combining convenience, practicality and freshness. The stores have a range of everyday food items that can be eaten in or taken away, as well as numerous services, including on-site catering, mobile payment facilities, Wi-Fi, lottery tickets, mobile top-ups and a photo printing facility.
On July 31, a new store opened at 209 Guoyao Road in the Pudong district. This store, right in the heart of the business district, is patronised by working people in search of a quick snack, a drink, lunch or other everyday products.
On August 24, Carrefour Easy also opened a store in the Putuo district at 768 Ao’men Road, and then on September 1, the 34th store opened on Hentong road (in the Jing’an district) in a new metropolitan hub complex of offices and shops right in the heart of Shanghai.
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