Brazil
11/10/2018

Carrefour Brazil has acquired e-Midia foodtech company

BELOW

Carrefour Comércio e Indústria has acquired 100% of e-Mídia, a foodtech company focused on digital content that operates the websites Cyber Cook, Vila Mulher and Mais Equilíbrio.

The Brazilian e-Midia portal brings together more than 100 000 recipes to 2,4 million visitors a month. Carrefour Comércio e Indústria (CCI) has just acquired this foodtech company that operates the websites Cyber Cook, Vila Mulher and Mais Equilíbrio. An engaged audience for sharing experiences.

The acquisition aims to integrate Cyber Cook’s content to allow, among other initiatives, the option to buy food products on Carrefour Brazil’s e-commerce website directly from the recipes available, thus enhancing traffic and our customers’ shopping experience.


A major step in the roll-out of omnichannel

Noël Prioux, Executive Director of Carrefour Brasil, stated: “This acquisition represents a major step in the roll-out of our omnichannel in Brazil, through which we have been investing in innovation to offer services that facilitate our customers’ journey”.

With this transaction, Grupo Carrefour Brasil reaffirms its commitment to its strategic priorities of digital transformation and promoting the food transition for all, offering healthy and quality food at affordable prices, aligned with Carrefour Group’s global strategy of leading the food transition for all.

 

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