Convenience, fresh products and day-to-day items

The Group’s supermarkets offer a wide and varied selection, displays bursting with fresh produce and local products, an appropriate assortment of non-food products, attractive prices in every aisle, and regular promotions. These selling points have made them a standard for grocery shopping in cities and more rural areas alike. In stores ranging from 1,000 to 3,500 sq.m., customers can enjoy welcoming, marketinspired store concepts for their everyday shopping under the Market and Bairro banners. In addition to sales offers focusing on fresh produce and low prices, a series of events and innovations also contributed to greater customer loyalty and satisfaction in 2013: an easier- to- understand offering and customer pathway, faster check-out and innovative payment systems, tastings of local products, and digital information screens.

At the end of 2013, Carrefour had 2,917 supermarkets under banners throughout the world, with 949 in France, 1,656 in the rest of Europe, 169 in Latin America, 17 in Asia, and 126 in other countries.


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