Stalls that are brimming with fresh products, a selection of non-food top-up products, low prices throughout the store… the Group's supermarkets have become a standard in convenience food retail.
A sustained expansion
Carrefour opens new supermarkets all over the world every year, including with its franchisee partners
We are growing strongly not only in Europe but also in Asia and Latin America, where the recent acquisition of the Eki store chain has allowed the Group to strengthen its leading position in Argentina with 19 new supermarkets, mainly located in the capital and the nearby surrounding area.
Carrefour franchise partners are also continuing to grow, with new supermarkets being opened in North Africa, the Balkans and the Gulf states.
83 new supermarkets were opened in 2012, bringing the total number of stores in this format across the world to over 3,400.
A shopping-orientated, human concept
With fresh produce arranged on traditional-style market stalls, a diverse range of food items to encourage customers to try something new and a resolutely shopping-orientated environment: welcome to Market, the new Carrefour supermarket concept, promoting a close relationship with firm roots in the local environment.
Merchandising innovations attract customers and simplify shopping. New products, for example, are promoted using coloured signage and a “budget match” panel that shows the different pricing levels. Local products have pride of place, with no fewer than 400 regional lines promoted.
Interactivity is at the heart of the shopping experience: customers in a hurry can scan their items with their mobile phone and pay at an express checkout using the Carrefour market Scan’phone service. Others might opt to use the interactive terminals available in store to express their preferences, get information about services or manage their loyalty programme.
Guaranteed prices and freshness
The “Lowest Price Guarantee” campaign was launched by Carrefour in France in 2012 and rolled out to all supermarkets trading under the Carrefour banner from April. It targets a different fruit, vegetable, fresh/cured meat product, fish and cheese every day. Carrefour promises to refund customers twice the difference if they find the same products on sale at a lower price anywhere within a 15-kilometre radius of their store.
The “Freshness Guarantee” commitment covers meat, fish, bread, traditional cakes and pastries, delicatessen items and cut-to-order cheese: all fresh products can be exchanged and refunded within 72 hours for customers who hold a Carrefour loyalty card if they are unhappy with the freshness of the products they have bought.