Non-food products

A simple and attractive offer with great deals

The non-food departments are designed to meet customers’ basic needs: small household goods, textiles, home appliances (photo equipment, DVDs, sound and multimedia equipment). Carrefour products and the top brands make up an offering that has something for everyone and every budget.

Consumption habits are changing and Carrefour continually adjusts its range to continue to meet the needs of as many consumers as possible. The Group is working on the value for money and style of its non-food products, strengthening the profile of its hypermarkets as generalist outlets, offering supermarket customers the local services they expect and developing an innovative and competitive offering on the Internet.

An average of 1.4 million unique visitors used the Carrefour France non-food website every week in 2012.

Fun collections for the home

Combining permanent product lines and seasonal lines, Carrefour offers collections for the garden, leisure and entertainment, stationery, toys and linens. Counters such as dinnerware, DIY and automotive supplies regularly launched promotions on top-name brands, that considerably increase footfall.

Carrefour is gradually recategorising its products by usage and clarifying its offering to meet customers’ expectations, as well as offering exclusive products such as the Tokyo garden furniture set and the 4-in-1 kitchen accessories set, alongside a new range of Carrefour ECOplanet toys made from FSC certified wood.

Carrefour’s approach to textiles

Tex, Carrefour’s textile brand, has always offered simplicity, quality and timeless basics and has been very successful. In addition to its permanent product lines, such as underwear and baby textiles, for which the banner has a legitimate reputation, Carrefour also offers seasonal collections.

Sale periods also attract great numbers of customers to the textile department, with their exceptional prices. For Carrefour’s textile offer, the winning formula consists of guaranteeing quality products at the best prices, introducing trends and offering services.

Household appliances, multimedia and phones

Carrefour has developed its household appliance and multimedia offering to better meet its customers' expectations and their new consumer habits. Leading products are presented in pleasant spaces with expert sales staff and quality services such as delivery and installation. Small and large home appliances, TV/audio/photo/GPS, multimedia, telephone equipment and accessories also feature low prices throughout the year and are promoted by wide-reaching campaigns.
In France, Carrefour is also synonymous with phones: customers can benefit from a mobile package at under €5 a month thanks to the partnership between Carrefour Mobile and Orange.

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