Carrefour serves professionals with Promocash

Promocash, the French banner for self-service wholesale dedicated to professionals in the restaurant and food and beverage trades, continues its expansion and modernization to provide better support to nearly 300,000 French customers. The Promocash banner, where the stores are managed under franchise, a key factor in the success of the banner, has developed its network of coverage thanks to the purchase of eight Codi Cash stores and tested in 2010 a new store concept adapted to the expectations of professional customers. On the strength of the success of this new concept, Promocash plans to roll it out over some twenty sites during 2011. Particular attention has been given to the development of the three means of supply, which are the store, the drive-in and the delivery. Promocash is therefore planning to continue with the development of the delivery activity and drive-in on the back of the six points of sale opened in 2010.

Atacadão: the cash & carry hypermarket for all

Combining the advantages of bulk selling and those of the hypermarket, Atacadão, the Carrefour cash & carry model for all confirmed its appeal and profitability in 2010. In Brazil, its country of origin, Atacadão is leading growth with an increase in sales of 25.8% at constant exchange rates in 2010, and the opening of 11 new stores, bringing the store base up to 70 stores in the country. On the strength of this experience, Carrefour has exported its model to Colombia with the opening of two stores in Bogotà and in Soacha in 2010. At the begin­ ning of 2011, the first store opened in Argentina, and the concept could also be tested soon in Europe.