Among professionals

Promocash, the self-serve wholesaler for catering and food industry professionals, has been doing business in France for 40 years at 129 stores throughout the country. In 2007, the banner began converting to a 100% franchise model. A series of tests confirmed the successful performance of the well-paced lease-management process. At year-end 2008, Promocash had 120 franchisees, including 90 lessee-managers and nine consolidated stores. This trend will enable Carrefour to provide new career opportunities to Promocash employees and to anyone who wishes to join the cash & carry banner of the world's No. 2 retailer.

Promocash is recruiting

2009 will be a pivotal year for Promocash. The banner will open several stores, with the goal of creating some 20 more within three years. This expansion will be supported by a national recruiting campaign designed to attract future franchisees-investors and future lessee-managers who aspire to be entrepreneurs but who lack the financial resources to invest in a business of their own.